Abstract
The subject of effective evaluation approach in the corporate event management process is crucial for event professionals and researchers. This is because at the heart of event evaluation is the issue of sustainability of current and future events. The triple bottomline approach (TBL) to event evaluation which focuses on the economic, social and environmental concerns of event impacts has emerged in event evaluation literature. Despite its scope to address the sustainability of corporate events, not much had been researched on the TBL in the Ghanaian context. This study sought to explore the awareness and application of the TBL approach in evaluating corporate events of selected organizations in Ghana. The purpose of the study was to understand how the TBL approach informs event evaluation in Ghana and point out gaps that may exist to the attention of practitioners and researchers in the subject area. The study used exploratory research design and qualitative methodology. The study used in-depth interviews to collect data from 15 purposive sampled corporate event planners from three corporate institutions in Ghana. The study concludes that corporate event planners apply the rudiments of events planning but lack understanding of the theoretical basis of events evaluation informed by the TBL which covers economic, social and environmental dimensions. This apparent lack of understanding creates a gap in theory and practice. The study therefore advocates for training on the TBL approach to corporate event evaluation to deepen corporate event planning and management in contemporary theory and practice.